Showcasing Mexican Leadership.
Coaching for leaders – with purpose, strength, and impact.
Mexican leadership culture is defined by empathy, resilience, and ingenuity.
Yet, many leaders and aspiring leaders question their capabilities as they navigate the ever-present uncertainty and rapid changes in our business, economic and societal landscapes.
- Despite their achievements, they often feel like imposters.
- They experience self-doubt when interacting with global leaders.
- They worry about being judged by others, yet tend to be self-critical.
But it doesn’t have to be this way.
I’m Anna Goy, Executive & Leadership Coach.
Mexico has been my home for over 20 years – and the heart of my coaching practice. I work with individuals who want to lead with confidence and impact, and with organizations who want to grow strengths-based, purpose-driven leaders and teams.
Whether you’re navigating a new leadership role, managing a team, or seeking to make an impact in your career – coaching will help you move past imposter feelings and self-doubt, and move towards confident, courageous intention.
The courage, resilience, and focus on community inherent in Mexico’s leaders is a powerful combination our world needs.
My purpose is to make sure more Mexican leaders shine on the global stage.
A Coaching Practice with Purpose.
Coaching for Change is my personal commitment to reinvest 10% of every corporate coaching package into leadership development for social entrepreneurs and changemakers in Mexico.
This pledge allows me to offer free coaching to people driving grassroots impact — those working in areas like education, health, sustainability, community development, and women-led innovation.
It’s my way of giving back — and inviting my clients to be part of something bigger.
What I offer:
- Leadership programs for emerging and established entrepreneurs
- Strengths-based leadership development
- A coaching approach grounded in impact, partnership, and innovation
One Investment. Shared Growth. Lasting Impact.
In my clients’ words:
“Anna has helped me face my insecurities, work on my whole self, and become the leader I always aspired to be.
I am more confident, empowered and ready to accomplish my goals as well as connecting with and caring for my team. It has been a genuine transformation from the inside-out.”
Zayil – Senior Manager
“I thought my lack of confidence when working with international colleagues was due to being out of practice in my English language.
However, Anna has built my confidence by helping me recognise my value, develop the skills to connect with others and have the courage to be vulnerable. Working with Anna has significantly impacted my life in a short period of time.”
Berenice – Senior Project Manager
“Through working with Anna I’ve been able to process and land the multitude of ideas in my head and convert them into tangible action – the launch of my business.
I feel different now; I’m more comfortable and secure in my status and future as an entrepreneur and business owner”
Pablo – Entrepreneur
Many leaders ignore the inner voice that tells them they aren’t good enough – but without the right support, you risk staying stuck in the same limiting patterns for years. You may:
- Miss out on promotions or new opportunities
- Let your self-doubt hold you back from achieving your goals
- Settle for a career that doesn’t fulfill or excite you
- Struggle to enjoy your professional life, no matter how hard you work
In the age of AI, human insight, critical thinking , and genuine connection matter more than ever – and that’s where coaching comes in.
Here’s what the ICF Global Coaching Study says:
- 80% of coaching clients report improved self-confidence
- Over 70% see better work performance, communication and relationships
- Companies report a 700% return on their coaching investment
- And 96% would do it again
Coaching isn’t a luxury. It’s the support system high performers rely on to grow faster and lead better.
Ready to embrace your unique leadership style, with confidence and purpose?